Navigate the Noise
Finding the true strategic intent behind public discourse is nearly impossible using standard social listening and sentiment analysis tools. Tract changes that.
Explore the Tract PlatformThe Challenge in Modern Media Intelligence
Volume
Millions of disorganized data points across diverse platforms linked only by keywords or entities.
Complexity
Standard media monitoring tools deliver volumes of data, segmented by keyword or broad sentiment categories, but fail to connect underlying strategic arguments and stances.
Fragmentation
A disconnect exists between organisational strategic aims and grassroots narrative intelligence. How can you implement a communications strategy if you can't monitor the narrative landscape?
Tract Narrative Intelligence Platform
An end-to-end, AI-driven but human-controlled forensic media platform that maps exact strategic positions, key entities, and community networks.
Forensic Ingestion & Standardisation
Before intelligence can be derived, data must be tamed. Tract is designed to be agnostic to data source, and is able to ingest datasets from a variety of commercial media listening platforms, or even bespoke client datasets as long as these have the core data required to extract stances and entities.
Narrative Extraction
Tract deploys specialised AI to read documents individually, acting as a semantic analyst. We don't merely tally keywords and mentions, we extract the exact arguments and strategic stances along with their associated entities (including people, publications, organisations, geographic entities, laws and regulations etc.)
Semantic Discovery & Taxonomy
We bring order to chaos. Using advanced embedding and density clustering, individually worded stances and arguments are merged into master positions and finally canonical narratives. These narratives emerge from the data itself rather than from forcing it into preconceived boxes.
Consolidation and Strategic Bridging
Tactical data becomes strategic intelligence. We map discovered positions to broad, strategic topics, giving decision-makers a high-level view of key topics, while allowing analysts to mine intelligence down to document level.
Community Detection and Visualisation
Tract isolates and visualizes narratives by mapping them across multiple layers. By cross-referencing a central narrative with dedicated maps for social communities, publications, authors, organizations, and mentioned individuals, it delivers a multi-dimensional view that reveals both the architects and the true scale of the discourse.
Ready to find the ground truth?
Get in touch to learn how the Tract Narrative Intelligence Platform can bring clarity to your public discourse intelligence or to schedule a demo.